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Cristina Burzako Samper

CMO/ MARKETING & COMMUNICATION DIRECTOR at Canal+

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Biography

PASSIONATE AND EXPERT ON MARKETING WITH STRONG STRATEGIC THINKING FOR BUSINESS and EXTRAORDINARY LEADERSHIP SKILLS.

With MORE THAN 18 YEAR EXPERIENCE IN MARKETING IN TOP BRANDS and in MULTINATIONAL ENVIRONMENTS with positions in UK and Switzerland. Strong advocate that understanding and focusing on the consumer and building strong brands, are both crucial for meeting short term and long term business goals.

GREAT STRATEGIC BUSINESS THINKING going beyond my own department objectives and understanding other areas' position.

Currently CANAL+ CMO/MARKETING AND COMMUNICATION DIRECTOR. Member of the Executive Commitee, and leader of a team of more than 100 people which integrates Acquisition, Business Intelligence, Advertising and Communication areas, Brand Management, Media Management, Advertising Sales and PR.

FORGED AT PROCTER & GAMBLE Marketing dpt. With an international experience at Procter&Gamble Geneva headquarters, where I lead 11 countries for several brands.

STRONG ABILITY TO LEAD AND INSPIRE TEAMS AND PARTNERS. VERY POSITIVE AND ENTHUSIASTIC LEADERSHIP, emphathetic, with a strong initiative to manage changes, solid communication skills and with an extraordinary working capacity and ability for adaptation.

Professional experience

CMO/ MARKETING & COMMUNICATION DIRECTOR

Canal+

Member of the Executive Committee of CANAL+ PayTV brand, leading the MKT team of more than 100 people. - Strategic vision comprising the satellite and the digital OTT business with high pressure for short term results and with extreme budget constrains - Acquisition Strategy - Product consumer offer definition - Business Intelligence and Customer Knowledge - Research, Data Analysis and Media Audiences - Advertising - Communication and PR - Brand Management - Media planning and Media Purchasing - Advertising Sales - Restructuring organizational process.

CMO/ MARKETING DIRECTOR

Diario EL PAÍS

Within almost five years as MKT CMO in EL PAÍS, I strengthened my MKT abilities in a high speed company with a strong pressure on business results. - Member of the Executive Committee leading a team of 20 people - Strategic vision of the on-offline business model and comprising the traditional promotional plans with the strategic brand and content MKT - Leading the complex relationship between the Commercial and the Editing teams, implementing significant organizational changes - Successfully launch of more than 100 promotional initiatives in 4 years leading all the value chain (product and pricing definition, profit and sales by promo, rights negotiation, product development, advertising campaigns, media planning and purchasing, communication plan). - Digital MKT and E-business and Ecommerce - Defining Sponsorship and Branded Content plans for advertisers.

MARKETING MANAGER

Coty Inc.

In COTYASTOR, I consolidated my experience in the mass market as MKT leader of a portfolio of more than 20 brands in highly competitive and dynamic categories. - Strategy and vision of a portfolio of more than 20 brands portfolio (Rimmel London, Adidas megabrand and all the upper mass and mass male and female fragrances. - Manager of a 8 people MKT team - MKT Plan with business objectives by brand. Launch, relaunch, maintenance and discontinuation strategies per franchise. Assortment definition for Spain, pricing, commercial plans, promotional plans, MKT and communication plan by brand, - Coty MKT leader for all the key national acounts (Carrefour, El Corte Inglés, Eroski and top perfumeries) - Advertising Agency management - PR and Communication agency management - Media planning and purchasing, - Research plans, Nielsen monthly analysis

ACTING BRAND MANAGER

Procter & Gamble (Madrid and Geneva)

My responsibility within Procter&Gamble (both in the Spanish subsidiary as well as at Geneva Western Europe headquarters) gave me an extraordinary expertise on mass market MKT in one of the most prestigious companies and MKT schools of the world. With responsibility on brands sales and MKT budgets, I led brands in up until 11 different markets, with different consumer habits and brand images. At Geneva Western Europe Headquarters (Fairy and Febreze Wester Europe) - Agreement on business goals by market (up to 11 countries), - MKT strategies and MKT plans definition by country (up to 11 countries): product offer, pricing, distribution plans, communication plans, advertising campaigns, promotional plans In the Spanish market (based in Madrid), - Max Factor: definition and implementation of the whole MKT plan: promotions, commercial and distribution plans, communication, advertising, media, PR - Olay: launch plan test - Ellen Betrix: discontinuation plan

Education

Heriot-Watt University

Licentiate degree

Universidad de Deusto

Licentiate degree

Languages

Inglés
Español
Frances
Euskera

Courses & certifications