How Social Tools Are Used in the Workplace [INFOGRAPHIC]

Friday, January 31 2014

How many colleagues have you connected with on LinkedIn?  Friended on Facebook?  Are following on Twitter?  Social media is more that just a way to keep track of which friends have changed jobs, gotten married, had children, moved, and see what articles they're reading over their morning coffee.  The lines between private and professional use of social media are becoming more blurred as we not only use social media to stay ontop of the latest developments in our sectors but also see more companies formally integrating social media into their work processes.  Microsoft and Ipsos Public Affairs recently published a report on how social tools are used in today's workplace.

mobile-applicationsSome 46% of global information workers say using social tools has increased their productivity, while 9% say such tools have reduced productivity, according to a recent report by Ipsos Public Affairs and Microsoft.

In addition, 42% of say that social tools have resulted in more workplace collaboration—something that 39% say there is not enough of at their workplace.

Employees in the Asia-Pacific region are most likely to attribute higher productivity levels to the increased use of social tools, followed by Latin America and Europe.

Below, additional findings from the report, which was based on a survey of 9,908 employees across 32 countries.

Popular Social Tools in the Workplace

Most information workers say they use email (93%), team sites/intranets (58%), instant messaging (56%), and videoconferencing (51%) for professional purposes.

Though external social networks are more likely to be used for personal than professional purposes, they are being used in the workplace by nearly one-third of workers (31%).

Less prevalent workplace social tools include internal social networks (22%), blogging platforms (17%), microblogging (17%), and Web aggregators (14%).

Access to Social Tools

Six in ten survey respondents (62%) said they have access to all of the tools and technologies they need to do their job well, and many report that their employer encourages them to use social tools, such as email (80%), team sites/intranets (45%), video conferencing (42%), and instant messaging (38%). Over a quarter (27%) say their company encourages news feeds, while 19% say their company supports public FTP/cloud storage.

One-third (34%) of workers surveyed say their management underestimates the benefits of these tools, and at least a quarter report that there are restrictions in place for using external social networks (32%), microblogging (30%), and internal social networks (25%).

Reasons for Restrictions

Across all countries, security concerns (68%) and productivity loss (58%) are the top two reasons social tools are restricted. Roughly a quarter of information workers also say social tools are restricted because of Human Resources concerns (28%), concerns about company image (25%) and data loss (24%).

For more results from the survey, check out the following infographic:


Article published originally on Marketing Profs

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