New York, NY-- MarketWire- Suzanne Hader, expert in e-Commerce, Digital Marketing and Product Development, has been named Head of Digital Strategy for international branding and advertising agency, SelectNY. Hader is known for her work in optimizing customer experience, particularly with luxury brands and online experiences.
The position has been created for Hader who will focus on building an elite team of digital natives; growing SelectNY's clients into industry leaders through storytelling, conversation and participation; and overseeing the agency's rapidly expanding digital practice. She will report directly to Jonathan Braaten, Managing Director NY.
"We're thrilled to have Suzanne join the team in New York," said Braaten. "Suzanne's outstanding track record in the digital in translating a brand's culture into commerce and actively engaged communities. This in turn, translates into business success for our clients and ourselves as we continue to grow the agency's digital offering for new and existing clients."
Hader has more than 15 years of experience delivering challenging projects across the digital ecosystem. Most recently, she served as Chief Product Officer for Greenroom, an ecommerce start-up, selling live, one-on-one video chats with celebrities and experts. There, she oversaw development and rollout of the core product from prototype through public launch, refining the business model and building out the production team in the process.
Prior to her tenure at Greenroom, Hader was VP of Market Development at Code and Theory in New York, a boutique digital agency specializing in online publishing, fashion and integrated marketing. There she established their ecommerce practice with Gant.com, and led strategy for the re-launch of Vogue.com, which won the People's Choice Webby.
Hader also served key roles at 400twin Consulting and Research, an international consulting business for luxury brands focused on retail and hospitality, and at Estée Lauder Companies, specifically Gloss.com, a joint ecommerce venture between Estée Lauder, Chanel and Clarins.
"I am so fortunate to be joining a team of clever, talented and passionate professionals in an environment that fosters teamwork and innovation," Hader said. "I was drawn to SelectNY because of its fantastic reputation of forward-thinking on behalf of clients, and I look forward to contributing to the agency's continued growth in the digital space."
Hader received her BA in Visual Art and English Literature from Brown University.