Starting a new business is always a daunting task. There are so many details to think about and decisions to make. According to research done by the US Small Business Administration only about half of new companies survive their first five years in business. So if you’re just starting a new company, how can you be sure that you’re laying the foundation for success? One of the most important exercises you’ll need to do as a new business owner is to define your Unique Selling Point (USP).
We met up with Nicole Le Maire, co-founder of SurviveYourFirstYearInBusiness.com as a guest on our “Conversations with…” series on Google Hangouts On Air to chat about what a Unique Selling Point (or Proposition) is and how you should get started when defining one for your company.