I am a bilingual English-Spanish strategic marketing professional with solid experience in agile product development and market positioning. I have always been in "connecting" roles, as a project or team leader, integrating various departments and areas to design and execute broad-reaching strategic projects. I have a true passion for technology and building innovative, end-user experiences that improve and enrich people’s work and lives. With more than 15 years professional experience and a decade of working abroad, I have gained significant experience leading and working with multinational and remote teams.
A quick learner, creative, enthusiastic and strategically-minded, with a get-it-done attitude and curious spirit that drives a constant search for new trends and ideas that can be turned into new business opportunities or bring value to my organization.
Sectors: Various marketing & communications roles in companies and organizations across sectors such as Public Health, IT & Tech, Education, Recruitment & HR Consulting, Financial Services and Hospitality Services.
Expertise: Agile web product development, lean development, market research, social media management, international business strategy, strategy definition, internationalization, B2B marketing, product marketing, Spanish market, bilingual English-Spanish
Head of Marketing
Head of strategic inbound marketing at Talmundo. - Content generation / blogging - SEO - Website content creation & management - Inbound lead generation - Lead nurturing & marketing automation - Email marketing - Event marketing Strategic project management & development. Web & Mobile product design: UX/UI, conceptual design, functional design
Project lead for web platform development (Womenalia 3.0), European Commission initiatives & grants, and collaboration on other strategic projects such as native mobile app for iOS and Android. Freelance consultant on product development strategy, web and social media content strategy, go-to-market strategy, coordination of English (US) version of site.
Athelia Solutions (Grupo Air Liquide)
- Establish mechanisms for continuous improvement in messaging and market positioning. - Develop and maintain commercial and marketing documentation. - Responsible for company website and online communications strategy, positioning and networking. - Responsible for content generation. - Responsible for trade event strategy and participation. - Responsible for continuous improvement of lead generation mechanisms for constant sales pipeline feed.
International Development Manager
IE Business School (Instituto de Empresa)
Responsible for new client development and related marketing projects for Executive Education in all international markets as well as social media strategy and management. Specific areas include: event marketing strategy and event planning & execution, social media marketing, presentation management and creative event and brand design among others.
Communications & Marketing
Planning and execution of both offline marketing and communications strategies with traditional media such as press, TV and radio, as well as with online media such as social networks, webpages, blogs, SEO and other online tools. Planning and control of department budget. Director of department of 5 people.