No matter if you are a beginner blogger or an experienced WordPresser, it is very likely you will eventually get caught in the trap of SEO. Let's be clear, SEO is everything if you want to be visible on the search results page.
Is your goal to make your WordPress site more SEO-friendly? Even though starting a blog is not that simple either, driving traffic to it is a lot trickier than it seems.
Today, we want you to read our in-depth article about basic as well as advanced techniques that will help you run a successful blog that grabs the attention of search engines and visitors on the other hand. Yet, we mustn't forget about certain mistakes WordPressers make on a daily basis that cost them a lot of traffic.
Here are dos and don'ts for all the WordPressers worldwide who want to keep up with the rankings and run a site with relevant, SEO-friendly content.
Even though WordPress is already SEO-friendly itself, it doesn't mean you don't need any improvements or better planning to make a leap in search engine rankings.
You get it - the higher the rankings, the more chances you have to drive massive traffic, customers, subscribers, and, the most importantly - more makings.
If you are still at the beginning of the WordPress journey, you can use simple WordPress SEO plugins still. The purpose of such plug-ins is to optimize the content on your website (pages, articles, and videos).
However, leveling up your game, you may want to use some of additional WordPress SEO plug-ins, as you can find numerous useful and necessary features for content optimization.
Knowing WordPress powers thousands of new websites and 25% of the whole web, you get it why it is so important to develop and apply right approach (tools in this case) if you want to drive traffic to your blog.
Another useful tool is the cache plug-in, as it reduces the load time and makes your site faster. Did you know web users expect sites to load in two seconds? If it’s three – they are about to abandon a site.
However, having visitors in mind, we shouldn’t forget about the fact Google dislikes slow websites even more.
Some of the plug-ins come with awesome features, such as an object, browser, database, and page caching.
As there are a lot of them, you can choose whatever you like. Either way – cache plug-in will improve user experience significantly, which equals to friendly content.
Some rules you should always stick to when it comes to meta descriptions are:
• Go between 150 and 170 characters (ideally 155),
• Make it unique for each page,
• Add a focus keyword in it,
• Avoid passive voice,
• Spice it up with the convincing and persuasive structure.
Google pays attention to your meta descriptions, as they do what their name suggests – describe your web or blog page to search engines. It is so important to create a good meta description so search engines can perceive it the right way.
On the other hand, meta descriptions should be engaging and convince readers to click on your link, so be engaging and use active voice.
Internal and External Links
When posting new content on your site, make sure to link it to previous blog posts as well. It makes things more engaging while making the content more useful. What is even better – this will keep visitors on your blog for a while, which is something search engines appreciate a lot.
You will kill two birds with one stone, as such posts attract more traffic to your website, improve user experience, and draw the attention of Google.
There is nothing wrong with some of your old posts getting fewer visits with time, but try to re-activate them by including internal links to previously published content.
If you are a bit lazy, you can use some of the WordPress tools that do the job themselves by linking certain keywords to posts you already published.
Another way to make your WordPress site more SEO-friendly is to include external links as well. Sometimes it is impossible for you to publish everything related to a certain topic, while there are tons of posts on the web that may corroborate what you claim in your posts.
Do external linking to authority websites, scientific articles, studies, and researches, as these leave an impression of reliability and veracity.
You may think image optimization has nothing to do with making your WordPress site more SEO-friendly, but, believe it or not – image-based search engines can lead tons of traffic to your site.
If you want to get better scoring for images in your posts, make sure to:
• Create high-quality photos,
• Protect them,
• Include descriptive anchor text,
• Use alt text.
Descriptive file names are very important in terms of image optimization. Instead of naming it screenshot.png, use WordPress 1.1 picture, for example.
Is there a need to say you should add only related images in your posts? Make it at least once, but it would be better to go for a couple of images.
Large images are nice when you are looking at images only. Uploading large images may draw the attention from the content and make your page load slower, which is a big no-no.
There are many images of resizing and compressing tools, so use them when working with large images.
Creating XML Sitemap
This may only seem frightening, but it is not - thanks to free plug-ins which make it easy to create a WordPress XML sitemap . What is the point in that? Well, your website / blog sends messages to Google through XML sitemap you updated something on it.
That means - if you post a new blog, the sitemap notifies Bing and Google about new content automatically. Of course, it drives blog traffic as all the things we suggested above.
Article source: https://alivelaugh.com