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Stand Out from the Competition

Nicole Dominique Le Maire Business Survival Strategies
4 Jun 2014 BLOG_NUM_COMMENTS

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When thinking about the businesses you support and why you chose them, is it only about them offering a lower price or a better service, or is it something more? Let's face it: In this economy, every business claims to offer more for less. However, if you look a bit deeper, you will find that you actually support the business that stands out from the competition.

20140604-entrepreneurfail-EmotionalRollerCoasterRunning a business that is not authentically you can be tiring. That is one of the reasons why so many businesses fail in the first two years. When setting out to "do your own thing", most people are excited about the prospect of doing what pleases them, on their own terms but end up doing something that isn’t really a true reflection of their strengths and who they are. Unless you make time to reconnect with yourself, you will have difficulty staying grounded to your authentic self.

Staying tuned into your own gut-level authenticity means making time to reconnect with your passions and fine-tuning your skills. Embrace your personal authenticity, confidence and self-worth. Enhance your decision-making skills, your communications by adding your personal spin.

Business books and online courses may tout endless ways in which we should emulate successful people to become successful ourselves. It is so easy to lose oneself in the process. After all, doesn’t emulating others imply that I should take on a personality that is not uniquely "me"?

An agile “me” strategy focuses on creativity, responsiveness and innovation using technology to your advantage, including social, mobile and cloud resources. Combining these factors makes it easier and more cost effective than ever to find and implement the best authentic brand strategy the world has to offer.

In order for a brand to be memorable, it has to stand out from the crowd. You need to be different everyone else in order to create a memorable brand persona. Add your talents and skills to your unique persona, and you will find the sweet spot that only your company can fill.

Yet, when it comes to our own businesses, we are afraid of standing out. We choose the politically correct middle-road and play it safe. In the process, we miss out on a large chunk of potential clients, looking for a company that appeals to their own uniqueness and perceived imperfections.

Let The Female Leader: Empowerment, Confidence & Passion, co-authored by myself and 33 other authors, guide you on how you can bring your own unique style and personality into your brand and make your business soar to the next level.

Grab your copy today by contacting me directly and learn how you can let go of the insecurities and build the confidence you need to make your business reflect your own personality and become a force to be reckoned with.


Nicole is happy to announce that she is now able to introduce the real life #entrepreneurfail cartoons designed and made by Kriti Vichare.

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