Women entrepreneurs are becoming an increasingly hot button topic. Women who want to experience financial independence and also experience the thrill that comes with owning one’s own business, or find that coveted life-work balance so often touted as part of entrepreneurship, often wonder how other women do it.
There is a lot that goes into running a successful business, and it can take a while to actually get it off the ground running, and it depends on how much time and effort one puts into it and what industry one chooses.
A Roadmap for Entrepreneurship
Many women who are debating making the jump towards entrepreneurship wonder if there’s any specific path that the need to follow in order to become a successful business founder. While there is no easy win or overnight success and all new companies follow their own story, there is a general outline that women can follow in order to get the kind of success they’re looking for regardless of the industry they’re looking to get into. This roadmap can be summed up into 4 basic steps.
1. You need to come up with a basic idea of what you want to do. Do you want to start a telemarketing firm? Would you rather work on putting together a salon? Or just think about something that you wish you as a woman/mother/wife/friend/daughter/etc. had to make your life/your family’s life easier. Think about your career up to now and what you’re good at and have experience in, and how you could build a money-making product or service around that. Your new business inspiration can come from your personal or professional life, but think about solving real problems you’ve faced or see those close to you facing.
2. Come up with a real business plan. Put together a bill of needs that you have in order to get started. This will include the cost of the items you’ll need, whether or not you choose to outsource any work, whether or not you will hire any staff members, you own qualifications, and the advantages and disadvantages that you have when compared to your major competitors.
3. Use the business plan to help fund-raise for your business, if necessary. It is possible to start a business without any capital, but it’s hard. Raise the money that you need to raise in order to get everything to officially start your own company.
4. Advertise, advertise, advertise…then start your company. You will need to come up with a basic routine in order to make sure that your company is reliable enough for customers to comfortably part with their money. The more you get the word out to friends, family and your potential customers, the better off your company will be.
If these steps seem general, it’s because they are. The truth is that entrepreneurship is not something that one can have a perfectly defined roadmap for, nor is it possible to accurately predict when a company will take off.
A good business owner will just have to work hard to make things happen sooner rather than later. As long as you have a good plan and a good work ethic, you will eventually see results. So stick with it!
Cartoon by Kriti Vichare, entrepreneurfail.com