No one is going to deny that women entrepreneurs often face a slew of problems that others often do not face. Unlike male entrepreneurs, which are often immediately seen as pragmatic, innovative, and successful, women entrepreneurs often have to struggle with social stigma, doubts from friends and family, as well as their own personal worries.
When embarking on the path to becoming a successful entrepreneur, there are very few demographics that can benefit as much as women entrepreneurs when it comes to career coaching.
Career coaching, when applied to women entrepreneurs, often is a dynamic process that can focus on one or two major points of an entrepreneur’s current path. Career coaches will typically take a look at how an entrepreneur is doing, and also take a good look at the struggles that she is facing.
They then will give a gentle push in the right direction, whether it is telling the entrepreneur that they have to try to do a little more marketing work, or whether it is asking them whether or not they truly do feel passionate about their career choice.
Career coaches are just as much guides on social skills and negotiation skills as they are people who diagnose the issues that are occurring in a workplace.
In many cases, career coaches will act as both an entrepreneur’s guide to making better decisions, and the entrepreneur’s personal cheerleader. Being an entrepreneur often will require an obscene amount of hope and optimism that can be very difficult to generate by yourself. When a CEO goes to a career coach, it’s also a time when she can hear a heartfelt pep talk that keeps her from throwing in the towel. More often than not, this pep talk will also be followed with advice on how to go forward, whether it’s something as simple as holding your head high, or something as complex as discussing whether or not it’s wise to have a layoff.
The truth of the matter is that a single session of career coaching can make a major impact on an entrepreneur – male or female.
We as people do not have 20/20 vision to the effects of our own actions, and that means that we need to have an impartial individual who can help us realize what we’re doing and how we can improve upon it. We also often will need words of encouragement when facing tough times in business.
As a result, most businesses that employ career coaches will end up hiring them repeatedly as a way to help improve the overall morale of the entrepreneur and the staff, as well as improve the way the entire company works as a team.
Cartoon by Kriti Vichare, entrepreneurfail.com